How Do I Leverage My Expertise Into Clients & ...

I recently got an e-mail from an extremely talented and amazing virtual assistant.  She was facing an issue in her business that went something like this: “I know I have a top quality product and that my skills are way above average.  My problem is my inability to figure out how to leverage that into clients and dollars.”

Since I know this is something a lot of people struggle with, here’s a blog post with a few ideas on how to help turn prospects into clients and income.

Marketing Funnel

Let’s start right here.  What does your current marketing funnel look like? If you haven’t thought about this at all, pop over to ErinBlaskie.com and download the free marketing funnel template there and FILL IT IN!

What you want to have here are the following things:

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Billing & Agreements in the Virtual Assistance...

I just had a question come into my inbox and when I think it’s one that everyone should learn from, I post the answer to my blog here.  Now, I will not be sharing details about the person or the specific situation but rather just addressing the answer to this question: what sort of billing, payment and agreement setup do you use in your virtual assistance firm Business Services, ETC?

Great, great, great question.

The answer to this question however needs to start with how I propose packages to my clients.

Billing Options for Virtual Assistants

When a client comes to BSETC looking for virtual assistance support, they have two options with my company as it relates to paying us for our services.

1. Pre-Paid Packages. With this option, they purchase a 5, 10 or 20 hour block of time (with discounted rates accordingly) and then those hours sit on an account for the client.  These hours roll over, month to month, until they are gone.  Then, the client replenishes their stock of hours.
2. Hourly. For those clients who do not know how much time they want or need, they go on an hourly rate which means I track the time spent on the project and invoice them accordingly twice per month.

Now, let me explain why I use the pre-paid package route and NOT a retainer.  I have never offered retainers in my business because I think that in many cases, they do not benefit your client.

Here’s why.

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