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3 Tips to Get Your Blogging On In Half the Time...

As an online entrepreneur having a blog is a great way to get the word out about your company; blogging also helps you showcase your knowledge and at the same time answer questions that you receive from your current customers or propects. Having a blog is a great marketing strategy for an online business and this is exactly the reason why you have to blog on a regular basis and in a professional manner.

Here are some tips that can help with your blogging and also not fall off the wagon:

1.       Set up an Editorial Calendar for yourself (I can’t take credit for this, props to Erin for  teaching me about that!), set up a list of blog titles or topics and schedule those post in your calendar, if you blog every Wednesday set those topics and even a summary in bullet point form of what you want to write on for that day. This type of activity will make it easier for you when you are ready to write your post.

2.      When you have an idea or if questions come up from one of your current clients or propects, it’s a great idea to write them down in a journal or notebook that way when  you are ready to turn this idea into a blogging topic you have it all written down and ready to go into your editorial calendar.

3.      Set up Google Alerts so that you get topic based post ideas sent right into your inbox, create a google alert for a certain topic that  you would like to write about and teach about , then you will be kept in the know about that particular topic.

If you have your ideas and topics organized in advance chances are your blog post will make it to the published state and  you will waste less time looking around for  information

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Taking Screenshots on Your Mac with Paparazzi!...

A little under a year ago, I switched to using my Mac full-time.  I had a PC laptop and PC desktop alongside my iMac but never really used the Mac for anything other than audio and video editing.  When I finally decided to make the switch full-time, I packed up the PC desktop and put it in the basement for storage and I sold the PC laptop.

I have to admit, the transition was a little jarring at first.  The reason?  Applications.  When you’re on a PC or a Mac full-time, you get used to the software that you get used to.  For me, I had all sorts of utilities and apps on my PC that worked well and solved quick problems for me.  Moving to the Mac meant learning about new apps to do all of the things I used to do on my PC.

Luckily, I have access to a large number of Mac users via my Twitter account.  There, I could post a question about the best app to do x, y or z and my followers would step up with suggestions rather quickly.  It was nice to get fast answers!  So, when I asked on Twitter one day, “What can someone recommend for scrolling browser window screenshots?”, the answer was Paparazzi!

I wanted to do a quick blog post about it because it’s saved my life in terms of how I capture certain things for our portfolio.  You can view the screenshots and how they are captured by viewing our portfolio on our VA company’s site.

Paparazzi! is different than other screen capture tools because it pulls the information from a URL that you specify.  So, you simply load up the application, paste in your URL and hit the capture button.  Once it’s done, you’ll receive a preview and you can save it or re-size it to suit your needs.

As you can see, the URL I grabbed the screen capture from was a very long sales page which, in preview mode, looks very small but once saved comes out to the same size as on the web.  Now, I don’t have to worry about cutting my screen cap into pieces.

For those of you who are on a PC, the tool that I used before was SnagIt! which worked beautifully!  It has many more features than Paparazzi! does but I still love this app for my Mac.

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Accounting & Time Tracking Tools for Virtual ...

When you setup your virtual assistance business, navigating through the world of possible services can be time consuming, overwhelming and frustrating. There are endless options and sometimes, we can run the risk of adding way too many services to our companies. When we do this, we pay excess fees and we end up with things we may never use.

Over the next few blog posts, we’re going to explore some of the services that I feel are the most vital for virtual assistants to have in place and why.

Accounting / Time Tracking Tools

A long, long time ago, I was using a program called MyHours.com and then I switched to tracking time in Basecamp. With both of these methods, I had to export reports every two weeks (when we did billing), breakdown the report by client, add up the total hours for each client and then manually put through money requests inside of PayPal. Time consuming, isn’t it?

That was until we met Freshbooks.  Freshbooks has literally changed how I do billing and it has taken the guesswork out of where my invoicing is at, who owes me money, how many hours are billed, etc.

Freshbooks is a tool that was developed by a company located in Toronto, Ontario, Canada. The tool allows small businesses (and medium-sized businesses) to setup an account, invoice their clients, track time on projects, import their projects from Basecamp, setup automatic invoice reminders, prepare estimates and so much more.

The way we handle invoicing and billing at BSETC now looks something like this. On the 15th and 30th of each month, I log into Freshbooks and choose the Invoicing function. By pulling a specific client’s hourly total from Freshbooks, I can auto-generate an invoice to them, add any other expenses (if applicable) and send it to them via e-mail or via regular mail.

I can also choose to bill the hours at a zero dollar rate if our clients had pre-paid hours or purchased a larger package. If clients make referrals to my company, I can add the referral fee as a credit to their account and apply it to their invoice. They also recently added in a budgeting tool which means you can now set a time / hours budget to each account and a pie chart will tell you when you are getting close to hitting that budget.

Freshbooks connects to PayPal and a few other merchant accounts so that you can accept payments electronically. When the invoice goes out to our clients, it automatically links to these payment options and our clients get to choose how they pay. Once payment is made, the invoice updates inside of Freshbooks and any hours that were billed get marked as “billed.”

The tool can also be used to prep quotes or estimates for clients and potential clients. You can draw up an estimate, electronically send it to the client or potential client and he / she can then accept it or modify it as needed. Once accepted, you click one button to convert that to an invoice.

Freshbooks has seriously cut down my time on invoicing and billing by at least 50% if not more. It’s also a much more professional option than sending money requests via PayPal and my clients have direct access to their time logs versus me having to summarize it for them.

If there is a tool that you would like us to explore, I’d love to hear from you. I’d also love to know which tools you are most curious about or where you feel there are gaps in your business. Leave your questions on our Formspring account!

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